Privacy Policy

Ocean Spray International, Inc. and its affiliated entities (collectively, “Ocean Spray”) are committed to being responsible custodians of the information you provide us and the information we collect in the course of operating our business.

This privacy notice describes how Ocean Spray (the “Company” “we” or "us") collects and processes personal information about you, how we use and protect this information, and your rights in relation to this information.

Ocean Spray, as a data controller, may collect, use, and share information, particularly in association with the operation of our websites, mobile applications, and HTML-formatted emails that may link to this Privacy Policy (collectively, “Digital Services”)

We collect your personal information when you voluntarily provide it to us. "Personal information" is any information that can be used to identify you or that we can link to you. We may also automatically collect certain information when you use, access, or interact with our Digital Services. And we may collect information from other sources, such as social media platforms that may share information about how you interact with our social media content.

We understand the importance of protecting children's privacy. Our site is not designed for, or intentionally targeted at children. It is not our policy to intentionally collect or store information about children. Where appropriate, we will explicitly instruct children not to provide such personal data on the site and/or will take reasonable measures to obtain parental consent to such submission. We encourage parents to instruct their children to use their personal data in a safe and responsible manner while using the Internet.

Personal information that we use

We will collect personal information about you from a variety of sources, including information we collect from you directly (e.g. when you contact us or apply for a job with us), and information we collect about you from other sources such as social media, Digital Services or direct or telephonic communications.

Personal Information that we collect directly from you

We collect information that you voluntarily provide to us, including when you communicate with us via email or other channels; when you sign up for or request that we send you newsletters, alerts, or other materials; when you submit an application for a position with us; when you sign up for a webinar or event; and when you respond to our communications or requests for information. The information you provide may include:
  • personal details (e.g. name, gender, age, date of birth, place of birth, civil status, nationality)
  • other contact details (such as telephone number, email address, postal address or mobile number)
  • information we collect automatically from you using cookies and other device identifying technologies ('Cookies and Tracking Technologies')
  • further information about our use of Cookies and Tracking Technologies is available in our Cookies Policy below
  • employment and education details (for example, the organisation you work for, your job title and your education details)
  • identification data (such as name, address (private/work), phone number (private/work), e-mail address (private/work), country of residence, electronic identification data (cookie identifiers, logged data, IP addresses, your browser type and language, your access times, details of how you use our products and services, details of how you like to interact with us and other similar information.
  • your postings on any blogs, forums, wikis and any other social media applications and regarding the products or services that we provide
Information that we collect from other sources

We may collect information about you from various sources including third parties that help us: update, expand, and analyze our records; identify new customers; or prevent or detect fraud. We may also receive information about you from social media platforms including but not limited to when you interact with us on those platforms or access our social media content. The information we may receive is governed by the privacy settings, policies, and/or procedures of the applicable social media platform, and we encourage you to review them.

The categories of information that we collect about you from these other sources are:
  • personal details (e.g. name, date of birth)
  • contact details (e.g. phone number, email address, postal address or mobile number)
  • transactional information (e.g information about your queries, requests or complaints)
  • authentication and identification information (e.g username, password, IP address)
  • your personal preferences for our products;
  • lifestyle and social circumstances; family circumstances (for example, your marital status and dependents);
Use of your Personal Information

We use your personal information to:
  • Verify your identity when you visit our website
  • provide, improve and personalise our Digital Services by analysing information about your recent usage for analytics purposes to understand how people use our Digital Services so that we can make them more intuitive
  • address your enquiries and requests
  • comply with legal obligations to which we are subject and cooperate with regulators and law enforcement bodies
  • communicate with you with regard to our products or services that we provide
  • provide you with product information or promotional and other offers from us or our parent, subsidiary and affiliated companies, and other promotional partners in accordance with your marketing preferences
  • conduct customer surveys, marketing campaigns, market analysis, sweepstakes, contests or other promotional activities or events
  • use aggregated personal data and statistics for the purpose of monitoring website usage in order to help us develop our website and our products or services
  • meet our contractual obligations to you under our terms and conditions of use
  • exercise our legal rights where it is necessary to do so, for example to detect, prevent and respond to fraud claims, intellectual property infringement claims or violations of law
  • To understand how people use our Digital Services, including by generating and analyzing statistics
  • To send you newsletters, legal updates, marketing communications, and other information or materials that may interest you
  • For any purpose related and/or ancillary to any of the above or any other purpose for which your personal data was provided to us.  
Legal basis for the processing

We must have a legal basis to process your personal information. In most cases the legal basis will be one of the following:
  • to fulfil our contractual obligations to you, for example to provide you with any products or services you purchase, and to administer any promotions you sign up to
  • to comply with our legal obligations, for example to respond to a court order and exercise and/or defend our legal rights
  • to meet our legitimate business interests, for example to ensure that we can provide you with our services and/or information on our products. When we process personal information to meet our legitimate interests, we put in place robust safeguards to ensure that your privacy is protected and to ensure that our legitimate interests are not overridden by your interests or fundamental rights and freedoms. For more information about the balancing test that we carry out to process your personal information to meet our legitimate interests, please contact us at the details below.
We may obtain your consent to collect and use certain types of personal information when we are required to do so by law (for example, in relation to our direct marketing activities, Cookies and Tracking Technologies or when we process sensitive personal information). If we ask for your consent to process your personal information, you may withdraw your consent at any time by contacting us using the details at the end of this privacy notice.

Information Sharing

We may share your personal information with third parties in the following circumstances:
  • Ocean Spray affiliated companies. We work closely with other companies that fall within the Ocean Spray group. For example, for marketing purposes  
  • Service providers and business partners. We may share your personal information with our service providers and business partners that perform marketing services and other business operations for us or jointly with us. For example, we may partner with other companies to optimise our services
  • Law enforcement agency, court, regulator, government authority or other third party. We may share your personal information with these parties where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party
  • Asset purchasers. We may share your personal information with any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this privacy notice.
  • For the purposes of collecting your feedback on Ocean Spray’s service provision, to help us measure our performance and to improve and promote our services
Because we operate as part of a global business, the recipients referred to above may be located outside the jurisdiction in which you are located (or in which we provide the services). See the section on "International Data Transfer" below for more information.

Information Security and Storage

We have implemented generally accepted standards of technology and operational security to protect personal information from loss, misuse, alteration or destruction. We require all our employees to keep personal information confidential and only authorised personnel have access to this information.

International Data Transfers

Your personal information may be transferred to, stored, and processed in a country that is not regarded as ensuring an adequate level of protection for personal information under European Union law or by the European Commission.  

We have put in place appropriate safeguards (such as contractual commitments) in accordance with applicable legal requirements to ensure that your data is adequately protected. For more information on the appropriate safeguards in place, please contact us at the details below.


We will keep your personal information for as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your personal information for a period of time that enables us to:
  • Maintain business records for analysis and/or audit purposes
  • Comply with record retention requirements under the law
  • Defend or bring any existing or potential legal claims
  • Deal with any complaints regarding our products or services
We will delete your personal information when it is no longer required for these purposes. If there is any information that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further processing or use of the data.

Your rights over your personal information

You have certain rights regarding your personal information, subject to local law. These include the following rights to:
  • access your personal information
  • rectify the information we hold about you
  • erase your personal information
  • restrict our use of your personal information
  • object to our use of your personal information
  • withdraw any consents you have given
  • receive your personal information in a usable electronic format and transmit it to a third party (right to data portability)
  • lodge a complaint with your local data protection authority
If you would like to discuss or exercise such rights, please contact us using the contact details at the end of this privacy notice

If you think any information we have about you is incorrect or incomplete, please contact us as soon as possible. We will correct or update any information as soon as we can. We will contact you if we need additional information from you in order to honour your requests.


You may request a copy of this notice from us using the contact details set out above. We may modify or update this notice from time to time.

Where changes to this privacy notice will have a fundamental impact on the nature of the processing or otherwise have a substantial impact on you, we will give you sufficient advance notice of any changes so that you have the opportunity to exercise your rights (e.g. to object to the processing).

Contact us

If you have any questions or concerns regarding the way in which your personal information has been used, please contact (Data Protection Officer)

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist you with your complaint or concern, you have the right to make a complaint to a European data protection authority in the Member State where you live, work, or where the alleged infringement arose

Cookies Policy

Google AdWords is an advertising service provided by Google. We have implemented a feature of Google AdWords referred to as Remarketing, a Remarketing and Behavioral Targeting service, on this website.

The Google AdWords Remarketing feature allows us to collect data relating to the cookies and usage data of visitors to the Ocean Spray website. We collect such data to analyze how visitors engage with our website and to allow us to continue the conversation beyond our site with those who showed interest. By using this data, third-party vendors, including Google, may then show our ads on sites across the Internet. We do not collect or store personally identifiable information about visitors. The data collected via the Google AdWords Remarketing feature is stored on Google’s servers and is accessible by Google. By using this website, you consent to the processing of the data by Google as set out in Google's Privacy Policy as well as Facebook as set out in their Privacy Policy.

You can opt out of Google’s use of cookies by visiting Google's Ads Settings. Alternatively, you can also opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.